Personal social use
A personal-use delivery may allow the named customer to post the delivered media on personal social accounts. It does not automatically authorize a sponsor, team, business, agency, paid ad, resale, or redistribution.
Sponsor and team use
Sponsor-owned and team-owned channels are separate users. Their rights, platforms, duration, territory, and whether organic posting is included should be stated in the license.
Commercial and paid media
Advertising, boosted posts, paid social, broadcast, out-of-home, product promotion, and other commercial placements require explicit permission and may require additional fees.
Editing and alteration
Cropping for platform format may be allowed, but removing watermarks, selling files, redistributing source footage, misleading edits, AI training, or material alteration is not allowed unless the license says otherwise.
Attribution and previews
Any attribution requirement should be stated with the delivery. Watermarked previews are evaluation copies and are not licensed final media.
Ask before use
If the buyer, platform, placement, duration, or purpose changes, request a license update before publishing.